Disney Might Have to Pay More for Fox Assets

If you’ve been following Taskcomics, you’ll know that Disney is currently on top of the bidding war for the 21st Century Fox assets, but it doesn’t look as though Comcast will stay that way for very long.

Insiders are reporting that Comcast will likely increase its total bid for Fox, making it even more difficult for Disney to potentially acquire the rival company.

Early this year, Fox agreed to a deal to sell its assets to The Walt Disney Company for a total of $52 billion. However, Comcast topped the deal with an all-cash bid worth $65 billion, which caused Disney to quickly react with an offer of $71.3 billion, and also take on Fox’s debt making it an overall total of $85.1 billion.

RBC Capital Markets analyst Steven Cahall told Business Insider that the chances Comcast makes another bid to top Disney is likely, and he isn’t the only one. Jefferies analyst John Janedis is predicting that “given the strategic importance of the 21st Century Fox assets, we expect Comcast will come back with a higher offer.”

Janedis went on to predict that Comcast’s next bid would likely be valued at around $80 billion, slightly higher than Disney’s latest offer.

Cahall explained that the price of these assets continues to rise, and the bidding war persists, due to their scarcity. “There is a certainly scarcity premium here that defies the way we normally look at multiples,” he said. “These are hugely strategic assets that cannot be necessarily replicated through organic investment.”

According to insider, it looks like Comcast actually has the potential to beat out Disney for the prize. Cahall noted that “Comcast has the bigger balance sheet so it has more debt capacity and can pay a higher price.”

Right now, Comcast has roughly $6 billion in cash, compared to Disney’s $4 billion. On that note, Cahall added, “If it has to be an all cash bid, it would suggest that Comcast is in a stronger position.”

The stock additions are where Disney has the upper-hand however. By offering half cash and half stock, Disney can likely match any of Comcast’s bids.

The big questions now are;

Is Fox really worth the cost?

Can Disney stand up from this one?

Let us know in the comment session below and also tell us who you think will win the bidding war.